Immerse yourself in the pulsating spirit of Asakusa, where tradition meets jubilation in the Sanja Matsuri. This festival, a cornerstone of Tokyo’s cultural heritage, unfolds in the historic streets of Asakusa each May. Honoring the three revered founders of Sensoji Temple, the Sanja Matsuri is not just a festival; it’s a vivid testament to the enduring spirit and community bonds of Asakusa. Join us as we delve into the colorful procession, rhythmic dances, and the electrifying atmosphere that defines one of Tokyo’s most iconic celebrations.

Asakusa Shrine, fondly referred to as ‘Sanja-sama’ by locals, is dedicated to the three founders of Sensoji Temple: brothers Hinomae Hamanari and Takenari, along with Doji Nakachi. The Sanja Matsuri, celebrated at this shrine, traces its origins back to 1312 during the Kamakura period (1185-1333). It began with a portable shrine being carried across the Sumida River by boat. Historically, this festival was held on March 18, coinciding with the unveiling of Sensoji Temple’s principal image, but since the Meiji era (1868-1912), it has been held in May.

Managed by the Asakusa Shrine Honors Society and the 44 Ujiko (local Shinto communities) of Asakusa Shrine, the Sanja Matsuri spans four days. The first day features the Mikoshi Goryoinari ceremony at the main shrine. On the second day, a traditional dengaku dance known as ‘Binzasara-mai’ is performed. The third day sees around 100 portable shrines from various Asakusa neighborhoods parading through the streets. The festival culminates on the last day with three main portable shrines from the head shrine being carried through Asakusa’s thoroughfares. Both the third and final days immerse the entire Asakusa area in a vibrant atmosphere, filled with the energy and enthusiasm of participants and spectators.